ANYTHING BUT CUTE: OPEL LAUNCHES ADVERTISING CAMPAIGN FOR ADAM ROCKS
Rüsselsheim. Since the spring, Opel has been creating a lot of attention with free-spirited commercials and adverts based on the slogan “Umparken im Kopf” (“Change your mind”). On September 22, Opel will launch the next phase with the start of the advertising campaign for the ADAM ROCKS. The Rüsselsheim-based company makes it perfectly clear that the ADAMS ROCKS is no ordinary small car with the fresh, cheeky and above all humorous commercials. Anything but cute, is Opel’s claim.
The campaign, developed by Hamburg-based agency Scholz & Friends, will supply German TV channels and digital media with two cheeky and surprising commercials. Furthermore, various advertising motifs will feature in high-circulation magazines, newspapers and on billboards.
“Opel’s message is clear: The ADAM ROCKS is an adventurous, modern and masculine small car,” said Tina Müller, Vice President & CMO Opel Group. The Opel campaign clearly targets this group [...]